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Meet CGC Owners

Owner of Carlsbad Golf Center since 2003








  • Worked as a golf professional since 1990
  • Elected to membership of the PGA in 1993 and the LPGA in 1994
  • Golf Professional of the Year Award Winner:
    • PGA Southern California Section -- 2011
    • PGA San Diego Chapter -- 2010
    • Callaway Golf Company, National -- 2010
    • LPGA Teaching & Club Professionals, National  – 2005
    • LPGA Teaching & Club Professionals, Western Section -- 2005
  • Merchandiser of the Year – Public Facilities Award Winner:
    • PGA National -- 2011
    • PGA Southern California Section – 2010, 2008 & 2004
    • Finalist, PGA National – 2009 & 2005
    • PGA San Diego Chapter -- 2009 & 2003
  • Bill Strausbaugh Award recipient (service to the membership), PGA Southern Calif. Section -- 2014
  • Horton Smith Award recipient (education contributions to membership), PGA Southern Calif. Section - 2009
  • Clubfitter of the Year Award Winner:
    • World's Top 100 ClubFitters by KZG – 2015
    • PING Golf Company, National -- 2011
    • PGA Southern California Section - 2007
    • PING Golf Company, Regional -- 2007
    • PGA San Diego Chapter -- 2006
  • Member:
    • Communications/Marketing/Public Relations Committee, PGA National -- 2015-current
    • Board of Directors, PGA Southern California Section -- 2010 and 2012-current
    • Board of Directors, PGA San Diego Chapter -- 2010-2014
    • Board of Directors, North County Junior Golf Association -- 2008-current
    • Advisory Board, Golf Range Association of America -- 2012-current
    • Communications Committee, PGA Southern California Section -- 2008-09, 2012-current
    • Competition Committee, PGA Southern California Section – 2008-current
    • Investment Committee, PGA Southern California Section -- 2010-current
    • Growth of the Game Committee, Chairperson, PGA Southern California Section -- 2010-current
    • Junior Tour Foundation Advisory Board, PGA Southern California Section -- 2011-current
    • Advisory Board, KBS Shafts -- 2012-current
    • Local Advisory Board of Directors, Golf Academy of America, San Diego Campus, 2009-2010
    • Teaching Committee, PGA Southern California Section – 2008-09
    • Chairwoman, National Marketing Committee, LPGA T&CP -- 2008
  • Officer of the PGA San Diego Chapter -- Honorary President 2014, President 2013, Vice-President 2012, Secretary 2010-11
  • Golf Digest Magazine "Hot List" Retail Panelist & Equipment Tester – 2006-2007, 2009-2014
  • Certified Golf Professional with Body Balance for Performance
  • Featured in Golf For Women Magazine clubfitting article – March/April 2006
  • Golf For Women Magazine Top 50 Instructor in USA - 1997
  • Former West Coast Equipment Manager for Golf Digest Companies
  • Former Manager of Women’s Golf at Cobra Golf (when part of Acushnet Co.)
  • Former Vice President of Lange Golf, Inc. (golf equipment for women)
  • Former assistant professional at Rolling Hills Country Club in Denver, CO
  • Former Apprentice Head Pro Laramie Country Club in Laramie, WY
  • Former Secretary of the LPGA T&CP Western Section Membership - 2006-2008
  • Instructs and speaks at various PGA & LPGA educational workshops and seminars
  • B.S. Degree in Business Administration, University of Wyoming
  • Earned four-year athletic scholarship and was two-time All-Conference golfer
  • Inducted into the Nebraska High School Sports Hall of Fame, 2003
  • Three-time individual & four-time team high school Nebraska State Class B golf champion

After working in various aspects of the golf industry for many years and, at times, being a frustrated golf consumer disappointed by my shopping experiences at other places -- my goal was to create the golf pro shop where I would want to shop. At Carlsbad Golf Center, our team works diligently to provide all our customers – women and men alike -- with a pleasant shopping experience in a store where they can get just about anything they need or want to enjoy the game of golf. We constantly seek out and stock the latest and greatest products and equipment as well as make sure that we carry the newest models in sizes, variety and colors so we have something for everyone. If we don’t have what you’re looking for, we’re always happy to special order it for you.

When I began my career in golf as an instructor, I quickly realized how important having properly-fit equipment is to my students’ overall improvement in their golf game. After spending years researching and designing equipment, I know that even the smallest changes in design and technology can affect a golfer’s ball flight. That’s why at CGC we provide so many equipment options and test clubs on the driving range where we can see the all-important ball flight. We have the capability to fit every different type of player by combining our swing, custom-fitting and equipment knowledge to produce amazing results for our customers. I love seeing the smile on my student’s and customer’s faces when they hit the ball better than they ever have before – and then later hearing how much they’ve improved when playing with their new clubs.

Equipment -- TaylorMade-adidas and Ashworth

Do you have a question or suggestion regarding any aspect of the Carlsbad Golf Center facility or custom clubfitting? This e-mail address is being protected from spambots. You need JavaScript enabled to view it

From Jillian M. of San Diego, CA
(30 miles from CGC)

I am glad I have been around since the inception to see how you have turned things around and continue to strive for excellence. [About Susan Roll, CGC owner] You are a caring, honest and giving professional who has made learning the intricacies of the game and shopping for clubs, apparel and anything to do with the game of golf an absolute pleasure.

Owner of Carlsbad Golf Center since 2003


  • Usually the only amateur player on the CGC team
  • Played lousy golf for years before finally taking lessons and getting custom-fit for clubs -- and now plays to 12 handicap most days
  • Marketing specialist -- oversees CGC marketing, advertising, website content, events and promotions
  • Handicap Chairperson of CGC’s Club with Southern California Golf Association (SCGA), 2005-2014
  • B.A. Degree in Communications from University of California, San Diego (UCSD), 1991
  • M.S. Degree in Sports Management from University of Massachusetts, Amherst, 1992
  • Four-year starter for UCSD Intercollegiate Softball team, 1988-1991
  • Recipient of UCSD Athletics Distinguished Alumni Award -- 2004
  • Member of the UCSD Athletic Advisory Board – 2004-current
  • Native Californian from East Bay Area of San Francisco

Although I’m not physically in and around the pro shop and range as much as I’d like, I am always there in heart, mind and spirit (just behind-the-scenes and behind a computer screen). CGC is one of my favorite places in the world because of what we do (golf) and how we do it (fun). I love working with customers when I get a chance to be on the pro shop floor, because I’m an amateur golfer just like them -- one who loves all the “toys” and it’s gratifying to be able to help each person select the right gear or gift item. I thoroughly enjoy helping create events and promotions for our customers that are fun and meet their golfing needs. Plus, I get to give away the prizes when we have free drawings!

Do you have a question or suggestion regarding any aspect of the Carlsbad Golf Center marketing or promotions? Click here to email Dana.

AGM Platinum Award Winner for Premier Golf Shops 2013-2016 (first years)


Golf World Best 100 Golf Shops 2007, 2008, 2009, 2010, 2011, 2012 (final year)


Golf Digest America’s Best 100 Clubfitters 2011-2016




Voted San Diego’s
Best Golf Shop 2012, 2014



KZG World's Top 100 ClubFitters 2015